By JP Robinson @JPRobinsonBooks In my last article, I introduced the idea of an author creating a brand personality and outlined three ways an author can create a solid personality. Simply put, your book’s personality is the way it makes readers feel when they pick it up or read it.…

By JP Robinson @JPRobinsonBooks Indie authors often want to know how to build a writing brand. There are actually two sides of being a successful author: the writing side and the business side. The writing side is self-evident, but many authors are surprised to learn that there is also a…

By Dr. Chrissy Whiting-Madison @joyfulgurly If you’ve ever published a book or you are even just considering publishing your book of poems, self-help suggestions or novel, you have more than likely heard the expression, “your book is your business card.”  Is Your Book Really Your Business Card? The simple answer…

@DiAnnMills Branding, blogging, and social media is a vital part of today’s writer’s career. Acquiring the techniques to grow our platforms can be daunting. We long to form a solid relationship with our readers, but where do we find them? How do we communicate our desire for a trusting relationship?…

by DiAnn Mills @diannmills Whenever I speak about the value of social media, writers groan, frown, and complain. Too many writers are not willing to get past the learning curve needed to develop their brand. My response is always that a writer’s life requires flexibility to learn craft, marketing, publishing,…

By DiAnn Mills @DiAnnMills Professional writers work hard to market and promote their books. We want to reach our readers with a solid platform that enhances our brand and leaves no doubt to our genre. While we strive to follow guidelines, additional tips make our efforts easier and more effective.…