By W. Terry Whalin @terrywhalin

I could see the resolution in the eyes of this author across the table from me when she said, “I’m going to self-publish.” We were meeting at a conference (pre-pandemic) and talking about her manuscript. I liked the shape of her proposal, her title and the energy that she had put into her book idea. In just a few minutes, I could see the potential. I acquire or find books for one of the top independent publishers. We spent the next few minutes exploring why she wanted to self-publish. I’ve heard these words from other authors:

“Everyone is doing it.”

“Isn’t this the best way for any author to get started in publishing?”

“I want to get it out quickly while the market is hot for my topic.”

“I don’t want to give up my rights to a publisher (and the control).”

Without a doubt, publishing is challenging. I’ve been doing it for decades and yes every book is filled with unique challenges. Many people are self-publishing (1.6 million according to Publishers Weekly 2018 is the most recent number). Anyone with a computer (and everyone has a computer) feels like they can get a book published.  I understand some of their motivations. I often tell authors that making books is easy. Now selling those books you make—that is a completely different story. Statistics have proven the average self-published book sells 100-250 copies during the lifetime of the book.

Many companies are happy to take your money and make books (and a number of those companies are scams). In fact a prominent large Christian publisher has a self-publishing imprint. I’ve seen some poorly created books from this publisher. While on the surface it looks like an “easy” way to get published. The reality is something quite different. You are not really working with that publisher (giving money to them for the referral yes). In the production, you will be working with people in the Philippines (part of why you speak withi a different person each time). The books are inside no brick and mortar bookstores (poorly distribution—a key consideration). And, the parent company (something they will not tell you about) has many different imprints and produces over 20,000 books a year (anything from poetry to porn). Yes, a scam preying on uneducated writers. I’ve met several authors who have unnecessarily spent $20,000 with such companies which is tragic.

To be fair, every publisher has unhappy authors and complaints. It’s part of the landscape. Yet some companies have many complaints (red flag). One of the best ways to learn about complaints is to use Google and type in “NAMEOFPUBLISHER + complaint” and see what you learn.  Ask questions about what you discover and listen to the answers. Occasionally I field complaints about Morgan James and have answers but authors have to take the initiative and ask questions (your responsibility).

From my experience, the best publishing involves working with a team and involves cooperation, give and take. To get this experience, you have to write a book proposal. I believe even if you self-publish, you should write a proposal because this document will become your business plan or blueprint for your book. To help writers, I wrote Book Proposals That $ell (and have all of the remaining print copies). Writers have used my book to get an agent, get an advance and much more.

Or you can write an excellent manuscript and skip the proposal if you send the book to me for possible publishing. For eight years, I’ve been working with one of the top independent publishers (Christian owners but not all Christian books). 

There is a great deal to publishing. I encourage you to watch this 36 minute video master class where New York Times bestselling author Jerry B. Jenkins asked me a number of questions—including about publishing. Keep learning all you can from every possible source and reach out if I can help you.

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s newest book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.