Succession Planning Conference 2011
Eyeing the emerging market Toyota plan by 2015 by Kevin
2010 year global auto sales sarsechim ranking recently released: Toyota group after 2008 and 2009 even pick annual sales crown, 2010 841.8 million vehicles in the annual turnover topped again champion. Gm, Volkswagen group respectively 839 million vehicles and 714 million vehicles achievement won second runner-up.
This list story quite a lot: facing the Toyota recalled door how can go-round crown? Fresh out of bankruptcy reorganization predicament of general how to hold “two take charge of” no.2, Sit tight ranked third mass and how the entire layout, desire won a championship throne? The market in 2010, really wonderful.
Toyota narrowly keep head the current campaign
Since 2008 overtaken general motors to become the world’s top automobile group, which is already Toyota third sit above the current campaign. January 25, Toyota announced: 2010 year, Toyota global sales for 841.8 million vehicles, an increase of 8 percent, ranked the first champion throne of global sales.
By 2010, the sales champion for Toyota, it got it is very difficult. Early last year, Toyota motor for the accelerator pedal problem, and take the lead in North America recalling 2.3 million vehicles. Subsequently, Toyota is recalled a door in deeper, successively in China, Europe and other countries and regions, total recall recall vehicles last year totaled 1000 million vehicles. Always with quality, safety pride Toyota into unprecedented crisis. In the name of “safety”, Toyota has us government departments and public opinion of punitive expedition, Many competitors more grab this chance, “once in a blue moon” constantly to Toyota markets were plundered.
Although in recalled after the incident, Toyota presidents Toyota chapter male speeding across the globe held a press conference, Toyota recalls explanations and solemnly apology. For consumer attention of Toyota quality problem, Toyota chapter male also given three measures: one is founded by President directly under the jurisdiction of the “global quality special committee”, Secondly, strengthen technical strength investigation system; Three is to accelerate the cultivation of talents. In recall vortex center U.S. market, Toyota last year sales for 194 million vehicles, a drop about 2%, 2009 in several major carmakers, Toyota is the only one in the American market sales downturn company.
On the Asian market performance, Toyota eventually hard turn the situation. Toyota sales in the Japanese market by 2010 220.4 million vehicles, increase of 10%, this also is the Toyota six years in the Japanese market first growth. Toyota sales last year in the Chinese market for 84.6 million cars, more than 80 million vehicles in the early formulated by the sales target, year-on-year growth of 19 percent. In addition, Toyota in India, Thailand also have good performance.
Many QiCheJie personage expresses, Toyota 30,000 cars last year to keep slim majority head the current campaign this year after first go-round sold worldwide to become much harder.
King bearing general luxuriant turns
Once the crisis of bankruptcy and general motors in 2010 powerful recovery. Last year, the general in the global total sales of cars and 839 million vehicles year-on-year, 12.2%. And 2009 when implementing bankruptcy protection general, sales only for 748 million vehicles. So, how is among the general in adversity, year sales volume pull up nearly 100 million cars?
Last year general to have such an expression, cannot leave the Chinese market to force. By 2010, general motors in the Chinese market sold more than 235 million cars, a growth rate as high as 28.8%. This performance, not only allows gm has become the first in hua year sales volume exceeding 200 million vehicles in multinational enterprises, also car leapfrogged the American market 222 million vehicles in the same period, the Chinese market sales promotion for gm, the world’s largest single market. In general speaking, “the biggest market” the honor, the American market from 1907 keep to 2009, 2010 finally easy advocate.
Universal in China is brilliant achievement, cannot leave Shanghai gm to force. Shanghai gm auto 2010 in research and development ability, new business development and export breakthrough, etc.
Chevrolet SaiOu and new buick GL8 new luxury MPV, marking the launch of Shanghai gm auto pan-asia technology center has meet with global engineering and quality standards of local development capabilities. Chevrolet new SaiOu is initiated Chinese auto industry international brand, domestic r &d precedent, post-market not only by the domestic market, and batch of hot holds to overseas, realizes from “made-in-china export” to “China r&d export” breakthrough.
New business development, Shanghai general motors to high-tech security information service in the field of innovation, also taking gratifying outspread step. OnStar Ann fortunes on-board information service system, was in Shanghai gm auto its three brand new products is widely used, currently has 13 million subscribers. In addition, Shanghai gm auto also adopt flexible capital operation mode, orchard high potential opportunity market, share created Shanghai sincere new second-hand management Co., LTD, started oems participation brand second-hand large supermarkets, a new mode of operation.
General in 2009, with Toyota 33 million vehicles gap in 2010, down to three million vehicles. Can say, in 2010, gm completed bankruptcy reorganization, although still luxuriant turn second child born, but strength, tolerance, already showed the trend of “the return of the king”.
Aggressive public ambitious
By 2010, Volkswagen 700 million vehicles in the first step on to mark, annual sales of 714 million vehicles year-on-year, is13.5%, third place worldwide increasingly consolidate. Only from the sales perspective, public and two eldest brother gap is not really small, but in the last year of the global market aggressive chuangdang offence, vw nor resigned “millennium old three” well-doer.
Through the global mergers, growing our own strength. Last year, the public to 3.9 billion euro price, purchase porsche sports car business alitalia shares. Porsche’s join, and enhance the public sport sedan chair sports car design ability, simultaneously has also brought the advanced dynamical systems; March, Volkswagen and German mann (MAN), Sweden SiKanNiYa (Scania AB) reach coalition agreement, will realize commercial vehicle tripartite components and technology is Shared, thus, the masses will open up a new truck business door; In may, the public and purchase the famous Italian car design Italdesign Giugiaro S.P.A.) QiaoZhiYaLuo (90 percent of the shares, the studios have 42 years history, has devised a series of fencing classic vehicles, including public system, the first generation of high Volkswagen carbody of capability to soar.
After completing a series of after the merger, the mass started practicing skills, in all global market send force. In southeast Asia, public and Malaysia DRB – Hicom Bhd signed an agreement on co-operation, this group will in the end of 2011 began in Malaysia production cars. This is followed in Indonesia production TuAn MPV after, Volkswagen in southeast Asia area second house joint venture factory.
To achieve the first goal, mass launched ambitious “2018 plan”, namely 2018 Volkswagen achieve global sales 1000 million cars, and big and money, in the global scope investment 516 billion euros pursue expansion. These investments, a whole) billion euros in 2011 by 2015 during investment in property management, factories and equipment, half of the German native capital investment. The remaining 103 billion euro will be used as the development costs. Mass says, this will allow Volkswagen group can continue to launch new models, to develop new market. In addition, Volkswagen but also in the future five years, to the joint venture in China invested alone 106 billion euros, in order to realize the public in China’s domestic “southern strategy”.
According to this hypothesis, the 2018, the masses will replace Toyota and general, become dominate global automotive group. And to know, the public can fulfill the long-cherished wish, But the pace of the masses forward knowable, already can’t stop.
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About the Author
1920 autumn Kevin into chengdu foreign language school reading, in the May 4th new culture movement under the influence, extensive reading western literature and social science works, especially among the socialist ideological trend of the influence on the theory of anarchism communism. In 1921 with friends both clubs involved in half clubs and social organizations, 1922 began to publish poetry creation. April 1923 left chengdu, to Shanghai, nanjing and other places, and in southeast university affiliated school finished high school. 1925 organization with friends, do the people clubs, and engaged in public “semimonthly anarchic theoretical exploration and social movement.
