Every Writer Needs A Street Team

By DiAnn Mills @DiAnnMills Today’s writer has many roads to travel in learning the craft, adjusting to changes in the publishing industry, and navigating social media. Every writer craves encouragement and support for the journey ahead. Why travel alone? A street team, sometimes referred to as a dream team, posse, gang, road crew, backstage team, […]

Announcing A Brand New Marketing Conference

Mountainside Marketing Conference: Equipping Authors to Scale the Peaks of Branding, Blogging, and Social Media

By Edie Melson and DiAnn Mills @EdieMelson @DiAnnMills We know embarking on a writing journey is an exciting and slightly terrifying endeavor. The trail ahead offers promise, but it will be filled with unexpected twists and turns. Learning the craft is critical—no shortcuts allowed—especially if writers want to succeed. Along with our goal for excellence, […]

What are Your Social Media Questions?

By DiAnn Mills @DiAnnMills and @EdieMelson A writer’s social media platform helps brand her in the publishing world. This post is to help you reach your writing and publishing goals through social media. Edie and I want to encourage you to establish and maintain your social media presence regularly. If you’ve taken our classes, you’ve […]

5 Ways to Partner with Bookstores

By DiAnn Mills @DiAnnMills We’ve successfully written a book and prepared it for publication. We’ve labored through edits and sometimes rewrites. We’re pleased with the cover. We’ve developed a marketing and promotion campaign that reflects our passion for the book. But sometimes what looks easy can be the most difficult. Our strategy looks grand on […]

Best Author Tools for Marketing & Promotion

By DiAnn Mills @DiAnnMills Many of us use social media marketing tools to reach others with powerful messages. A professional writer is constantly evaluating what she’s using to ensure they enhance her career. We have four things to consider before investing time and money into a marketing and promotion tool: Have our tools grown followers […]

Social Media, Marketing & Branding

The How & Why of Using Hashtags with Social Media

by Edie Melson @EdieMelson Today I want to jump into one of the most important tool in your social media arsenal, hashtags. Hashtags—especially for Twitter—can be incredibly valuable in helping us increase out audience. But only if we learn to use them correctly. They’re not that hard, but there are some rules you need to […]

Writer Branding – What’s the Fuss?

By DiAnn Mills @DiAnnMills A writer’s brand is a red carpet of introduction to readers and the publishing industry. It’s an identity that shows genre and demonstrates what others can expect from writing projects, social media posts, and anything attributed to the writer’s name. Branding is not a marque in your front yard with your […]

Organization – the Secret To a Writer’s Social Media Success

By DiAnn Mills @DiAnnMills Getting our writing life organized may or may not be one of our personality traits. But today’s writer must incorporate organizational skills into her social media practice, or she will be overwhelmed and fail. I’ve experimented and will continue to explore methods to work effectively and efficiently with social media. What […]

Social Media, Marketing & Blogging

35 Images You Can Take Yourself for Social Media & Blogging

by Edie Melson @EdieMelson I’ve shared several posts about where to find images for your blog. But one thing I haven’t covered is a list of images you could take with your own camera. I’m always on the lookout for images that I could use to illustrate a post. In my mind, I have a […]